Penny W. Stamps Wayfinding

Illustrator, Photoshop

Overview

This project focused on redesigning the school's wayfinding system to establish visual consistency, improve clarity, and create a cohesive navigation.

Problem

The Penny W. Stamps School of Art and Design struggles with an outdated and inconsistent signage and wayfinding system. The lack of a clear visual and structural system makes navigation confusing, particularly for new students and visitors. As a result, users often rely on trial and error rather than intuitive cues, creating friction in how people experience and move through the school.

Color Palette

Primary Colors

#e2758d

Studios

#dd813f

Resources

#ffc808

Common Spaces

#026f98

Admin

#66bdc1

Utility

#6f8994

Taubman

Secondary Colors

#ffeee2

#373838

Wayfinding & Signage Icons